Content Marketing Paid Ads - Content Marketing Organic - Shoot Coordinator
Shoot Co-ordinator
Service:
Objective
Plan, organise, and direct brand photo shoots. Collaborate with the team on a shoot brief, identify relevant photographers/ videographers, identify relevant model(s). Shoot co-ordination and post shoot evaluation.
Process
The shoot concept would be agreed as a team, whether this was seasonal products or a storyline. Based on this I would produce a brief, outlining outfit selections, photographer guidelines, a shot list, a schedule for the shoot day and so on.
Organising relevant crew, based on the shoot concept. On the day of the shoot, I would co-ordinate the day; staying on top of the schedule and shot list to ensure all assets were captured, organising styling so that products looked their best, looking after external crew members.
Post shoot, it was crucial to stick to deliverable dates to ensure launch of the new campaign. I would evaluate the shoot and identify areas of improvement or areas to be repeated, whilst maintaining communications with external crew members to ensure that deliverables dates were met.
Outcome
I co-ordinated a handful of successful shoots with Rapanui. From the December 2025 Christmas campaign, to Spring/ summer 2026 and a few smaller ones in between. Tackling all aspects from co-ordination, to styling and evaluation.
Assets have successfully been used across web, ads, organic socials and more and will continue to be used across the years.